October 19, 2017

The secret to a hundredfold return

“What do you suppose makes an 89-year-old man want to keep working like this?” I wondered this recently as my wife and I sat in the historic State Theater in Minneapolis waiting for Tony Bennett to take the stage. It’s pretty remarkable if you think about it. He has been recording and performing music for […]

The Zen of creating quality content your audience will love

Tony Bennett’s lifetime of creating art is a model for creating content marketing that touches hearts and has timeless appeal Great marketing has always been equal parts art and science. That’s never been truer than with content marketing. You need to crunch the numbers and do the analysis to understand your market and your customers. […]