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Heart Marketing in a Digital World
JOHN GREGORY OLSON
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Bobby Darin at Motown popmatters.com/bobby-darin-at… via @PopMatters #soul #music #history
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How human-centered designs can foster relationships and engage consumers psfk.com/2018/08/human-… via @PSFK #retail #cx #design
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Audience attention: How to hook and retain reader focus heidicohen.com/audience-atten… via @heidicohen #digitalmarketing #engagement #ux
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How content marketing became brand’s trusted, unified source contentmarketinginstitute.com/2018/08/conten… via @CMIContent #contentmarketing #brandstory
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Why brands are looking elsewhere for strategy warc.com/NewsAndOpinion… via @WARCEditors #brandstrategy #advertising #brandmanagement
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Price and satisfaction seths.blog/2018/08/price-… via @ThisIsSethsBlog #pricing #value #custsat #brandmanagement
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The science of storytelling mklnd.com/2Opk3FM via @Marketingland #branding #storytelling #advertising
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McDonald’s offers free food ‘for life’ through McGold Card contest prdaily.com/Main/Articles/… via @PRDaily #pr #publicity #app #promo
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The number ones: Sonny & Cher's "I Got You Babe" stereogum.com/2009474/the-nu… via @stereogum #rock #music #rocknroll #rock #music #rocknroll
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Facebook challenges robo-texting law bit.ly/2nsENkB via @MediaPost #mobilemarketing #sms #freespeech #smsmarketing
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