May 26, 2017

The evolution of quality content: From discovery to experience

In the beginning marketers created content. The content was without form and substance; and chaos was on the face of the internet. Then Google said, “Let there be algorithms.” And Google called the algorithms ‘SERP’. This brought order to the chaos and the marketers saw that it was good. Then the marketers optimized the content […]

The Zen of creating quality content your audience will love

Tony Bennett’s lifetime of creating art is a model for creating content marketing that touches hearts and has timeless appeal Great marketing has always been equal parts art and science. That’s never been truer than with content marketing. You need to crunch the numbers and do the analysis to understand your market and your customers. […]