March 28, 2024

Social media content: 10 starter tips for posting like a pro [Infographic]

A simple truth to growing sales is to be where customers and prospects are and to give them information relevant to their wants and needs. If you aren’t on social media, you’re blowing a huge opportunity to do that. How huge is the opportunity? Fresh data from Digital Buzz gives you some eye-popping insight. Here […]

Your hidden source of unstoppable influence

In the excellent book The Five Levels of Leadership John Maxwell says, “Too often leaders place a higher value on impressing others than on having integrity with them.” This brings to mind a story. There was a vice president of field sales in a large corporation who was in a perpetual turf war with marketing. He criticized […]

The science behind word-of-mouth that ignites customer referrals [Infographic]

 People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving purchase decisions. Consider these findings: A Neilson study found 92 percent of people trust recommendations from friends more than all other forms of marketing. […]

Thank you marketing on social media: 4 things you should do every day

Four expert insights on giving thanks to your customers all year round on social media Social media exposes one of the biggest challenges to digital marketing success businesses face today. That is to break from a transactional mentality and shift into a relational mentality. The transactional mentality focuses on getting. So a lot of effort […]