Introducing Webb Sightings, a roundup of digital marketing commentary from around the Web Welcome to the first installment of Webb Sightings, a weekly roundup of blogger commentary on digital marketing topics edited by Oliver D. Webb. Check in every Friday to see his favorite posts on marketing insights, analysis, practice tips and commentary from the […]
How to be a first-rank wordsmith in the next 10 minutes
Should you write “can you …” or “will you …”? “Brave” or “courageous”? “30 minutes” or “half an hour”? Is it a weakening redundancy to write “100% guaranteed”? I learned early on these are not trivial matters to a professional copywriter. Whether you are a DIY copywriter or you hire someone to write your content, […]