Maybe father knows best after all. When it comes to marketing savvy, mine did. He also had a way of repeating himself that could drive a kid crazy. I heard the same stories, the same platitudes over and over again. It’s a wonder I don’t need special glasses from all the eye rolling I did […]
Web copy: 100 artful ways to convert online prospects to online customers
Need, want or desire? Savvy digital marketers know the difference – and use it as a competitive advantage True or false: Web copy that focuses on customer need and product benefit is your best bet for getting a response and driving conversions? If you said ‘true,’ congratulations. You are half right. It’s true, Web […]
The first rule for repurposing content for digital marketing
Pop quiz: Your boss just discovered a treasure trove of white papers and PowerPoint presentations. She asks you to repurpose them for digital marketing. Immediately you run through a list of your options: Email/e-newsletter content Social media and Blog posts Video/multimedia content Landing page conversion offers Website pages Banner advertising/PPC Some others you haven’t thought of […]