With so many excellent articles out there on how to write “killer” headlines for your blog, why should you read this one? I can give you 106 reasons. Over the years I have built quite a swipe file of headlines and other copywriting examples as a handy reference to inspire my own work. One of […]
106 all-time great advertising headlines you can use to get more readers to your blog
November 5, 2013 by 3 Comments
Web copy: The false choice of brand vs. response
October 30, 2013 by Leave a Comment
Beware the hype about hype copy. It can take you off strategy. Case in point is an article I saw recently titled The epic face-off in copywriting: hype vs. no-hype. It is a frontal attack on direct response copywriting masked as a critique of hype. I am surprised a commentary on the evils of hype […]
Web copy: What you don’t know will hurt you
October 26, 2013 by Leave a Comment
There is a difference between Web copy and Web content. It is the difference between getting subscribers, clicks and customers – and being ignored. Or worse. Here is an example that illustrates the point. A year ago I was searching on LinkedIn for people with SEO expertise. When I went to the top ranked profile […]
Finding your voice: What every blogger can learn from Frank Sinatra
October 15, 2013 by Leave a Comment
The Voice. For those old enough to remember, it is the nickname that defined Frank Sinatra. There were many popular crooners during the time he made music, but none earned the distinction of being “The Voice.” Besides having a stand-out baritone, Sinatra perfected a style of delivering a song that made it uniquely his own – […]
