Isn’t it ironic? You’re the expert on your product. You’ve logged hundreds of hours collecting and analyzing marketing intelligence. Nobody walking the earth knows more about the features, advantages and benefits of your product than you. Then why is it so hard to turn all that knowledge into a compelling marketing message? You should be […]
‘Give me a social experience or I’ll leave’
November 11, 2014 by Leave a Comment
Dear social media marketer, Pardon me while I vent for a moment … You see, I’ve been following you on social media for a while. I’ve used your product, and I like it. So I decided to follow your brand. I regret that now. I understand you are a business. You need to pump up […]
Beat content apathy with audience-building tactics from the newsroom
August 28, 2014 by Leave a Comment
Let’s cut to the chase, shall we? It’s a bummer to be ignored. I mean, you put a lot of work into producing content for your website, your emails, your social media networks. That’s where you meet most of your prospects today. When they show little interest, when your content goes unread and unshared, it […]
Blogger insights this week: Tackling integrated marketing in the digital age
February 7, 2014 by Leave a Comment
If you’ve been around marketing as long as I have, you will remember integrated marketing communications as the Holy Grail of strategic planning. It promised greater brand awareness and cost efficiencies by integrating messages with precision deployment throughout the marketing mix: print, media, direct response and public relations. It was a tough nut to crack […]
