Mom was right, appearances do matter. She couldn’t have anticipated a world with social media when she said it. But it applies there too. Each tweet in your Twitter stream is a 140-character snapshot of your brand. There are other important factors to your Twitter success like sharing great content, optimizing your profile and engaging […]
Web copy: The false choice of brand vs. response
Beware the hype about hype copy. It can take you off strategy. Case in point is an article I saw recently titled The epic face-off in copywriting: hype vs. no-hype. It is a frontal attack on direct response copywriting masked as a critique of hype. I am surprised a commentary on the evils of hype […]
You can learn a lot about brand storytelling from this classic direct response letter
“On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. “Recently, […]