June 19, 2019

How this nonprofit is stockpiling content on a shoestring

You know it’s true, right? You know you need to be marketing online to get new customers. You know you need to be marketing online to build awareness of your brand. And you know your competitors will get the inside track if you aren’t present. It’s what you don’t know that’s holding you back. If you […]

The complete guide to optimizing content for people

Powerhouse blogging is equal parts content and delivery. You can have all the brilliant insights in the world. But if you can’t deliver your message in a way that connects with readers, your content will fade into the abyss. That’s what differentiates elite, A-list bloggers from the average schmo. They know how to make their […]

Diabolical cliffhangers that compel people to read on

Ever get a nagging feeling no one is paying attention to your blog? You put in the work. You publish regularly. You promote your posts on social media. You write carefully crafted content for building an audience for your brand. Still you wonder if anybody actually reads it. Here is the cold, hard truth. It’s […]

Blogger insights this week: Surviving the Facebook marketing apocalypse

Mom used to say “Life’s not fair, and the sooner you get that through your head, the better off you’ll be.” I’m sure that’s what she’d tell Facebook marketers today. Since Facebook announced algorithm changes to its News Feed earlier this year there has been weeping and gnashing of teeth by social media marketers. Cries […]