March 28, 2024

106 all-time great advertising headlines you can use to get more readers to your blog

 With so many excellent articles out there on how to write “killer” headlines for your blog, why should you read this one? I can give you 106 reasons. Over the years I have built quite a swipe file of headlines and other copywriting examples as a handy reference to inspire my own work. One of […]

9 keys to writing likeable content on your blog

Whenever the political season comes around there is a lot of discussion about the candidates’ likeability. For bloggers and content marketers this is a consideration for all seasons. One key to influencing people on your blog is the ability to present information in a way that builds likeability. People are more likely to agree with, follow […]

Before you publish that blog post, remember just one thing

One thing. That’s it. Keeping your topic focused on one idea is critical to holding your audience. That means you will have to weed out important ideas that aren’t MOST important. In the process, you must be willing to discard a lot of great insights to let the key insight shine through. This is not […]

Finding your voice: What every blogger can learn from Frank Sinatra

The Voice. For those old enough to remember, it is the nickname that defined Frank Sinatra. There were many popular crooners during the time he made music, but none earned the distinction of being “The Voice.” Besides having a stand-out baritone, Sinatra perfected a style of delivering a song that made it uniquely his own – […]