October 18, 2021

The brain science behind stories that grip your audience

A story can save boring content – except when you tell it wrong Admit it. You’re a sucker for a good story, right? For good reason! Stories kindle your imagination. They make you feel something. No wonder content marketers have glommed onto storytelling as a way to pierce through the noise and clutter of the […]

How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth.  He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]

You can learn a lot about brand storytelling from this classic direct response letter

  “On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. “Recently, […]