Tee It Up for the Troops is partnering with The Stu and Laurie Variety Hour to bring its message and mission to 85 million TV viewers. Stu and Laurie are donating more than $3 million of airtime for special segments to raise awareness and money for programs that support our military veterans and their families. Some of the planned segments include:
The Stu and Laurie Variety Hour is star-studded family entertainment that brings the generations together. It is an update on the classic variety show format that appeals to the Boomer and Millennial demographics. The show will air primetime Sundays on Pop TV. The entertainment includes:
Stu and Laurie are pioneering a new approach to commercial TV ... TV without commercials. Instead of interrupting viewers with unwelcomed advertising, the show will feature sponsor segments that are integrated into the entertainment. The Stu and Laurie Variety Hour is the first television program to replace advertising completely with integrated sponsored content.