If you’ve been around marketing as long as I have, you will remember integrated marketing communications as the Holy Grail of strategic planning. It promised greater brand awareness and cost efficiencies by integrating messages with precision deployment throughout the marketing mix: print, media, direct response and public relations. It was a tough nut to crack […]
Blogger insights this week: The paradox of content frequency and content quality
January 31, 2014 by Leave a Comment
This week saw a continuation of commentary on two hot topics that will be blog fodder for a while. Mark Schaefer kept the discussion of ‘content shock’ going with another interesting post answering some of the arguments against the idea. I also spotted a few more noteworthy posts looking for meaning in the wake of […]
Blogger insights this week: Guest blogging under the microscope
January 24, 2014 by Leave a Comment
Spotlight: Is guest blogging done? Matt Cutts, head of Google Webspam, started some content marketing buzz this week with his comments on guest blogging run amok. The quote that started tongues wagging (and some hearts palpitating) was: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t […]
Blogger insights this week: The death of content marketing, email and the webpage
January 17, 2014 by Leave a Comment
Introducing Webb Sightings, a roundup of digital marketing commentary from around the Web Welcome to the first installment of Webb Sightings, a weekly roundup of blogger commentary on digital marketing topics edited by Oliver D. Webb. Check in every Friday to see his favorite posts on marketing insights, analysis, practice tips and commentary from the […]
