How do you persuade a social media user into buying from you? That is one of the new selling challenges businesses are puzzling over today. Clearly people are not on social media to shop for products and services. They don’t want to see your advertising. And yet, that is where the prospects are. We are […]
Blogger insights this week: Content marketing and the new copywriter
March 7, 2014 by Leave a Comment
YouTube … Tumblr … Instagram … Pinterest … What is to become of the copywriter in the rising tide of visual content? It’s true, visual marketing is now the way of the Web. In response, the role of copywriters is evolving – as are the skills needed to succeed in content marketing. Two of my favorite […]
Blogger insights this week: The brain science of conversion optimization
February 28, 2014 by Leave a Comment
You could spend a lot of time on this page today, because there were some “wow” posts on the blogosphere this past week. Especially if you are a behavioral science geek. There were two that caught my attention because they both talk about brain science, storytelling and conversion optimization from slightly different angles. They are […]
Blogger insights this week: Do social media marketing stunts work?
February 14, 2014 by Leave a Comment
What makes a social media marketing campaign awesome? It depends on who you ask, but most answers fall into two camps. One camp is inclined to evaluate the creative way it uses social media to build brand and PR buzz. The other is focused on how the campaign grows customers and sales. One thing is […]
