March 29, 2024

Viral marketing: An expert checklist for creating branded content that spreads

One of the puzzling things about the spread of viral content is its unpredictability. A viral phenomenon explodes suddenly from nowhere and has everybody buzzing. Given its potential for massive reach at a fraction of the cost of traditional media, it’s not surprising marketers are looking for ways to “create” online buzz of their own. […]

How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth.  He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]

The science behind word-of-mouth that ignites customer referrals [Infographic]

 People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving purchase decisions. Consider these findings: A Neilson study found 92 percent of people trust recommendations from friends more than all other forms of marketing. […]

Thank you marketing on social media: 4 things you should do every day

Four expert insights on giving thanks to your customers all year round on social media Social media exposes one of the biggest challenges to digital marketing success businesses face today. That is to break from a transactional mentality and shift into a relational mentality. The transactional mentality focuses on getting. So a lot of effort […]