June 25, 2017

Blogger insights this week: Do social media marketing stunts work?

What makes a social media marketing campaign awesome? It depends on who you ask, but most answers fall into two camps. One camp is inclined to evaluate the creative way it uses social media to build brand and PR buzz. The other is focused on how the campaign grows customers and sales. One thing is […]

How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth.  He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]

The science behind word-of-mouth that ignites customer referrals [Infographic]

 People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving purchase decisions. Consider these findings: A Neilson study found 92 percent of people trust recommendations from friends more than all other forms of marketing. […]