Finding ways to create value for customers is simply a matter of Q&A. Think about it this way: What happens when you ask yourself a question? Your mind immediately goes to work looking for the answer. Ideation is a process of asking and answering questions. So if you’re looking for ways to add value, […]
The many ways to create value people care about
October 20, 2016 by 1 Comment
There’s more to creating value than adding features and functions to your product. A lot more … Today people have so many choices between comparable products and services that feature functionality is the minimum requirement for consideration. It takes greater value than that to make a difference they care about. The value equation has shifted […]
A more excellent way to become a valued brand
October 4, 2016 by 1 Comment
There’s a reason people don’t care about the mission and values of most businesses. Most mission and values statements are written for the business. They typically focus on the business’s goals of being the most profitable, the most customer-centric, the most sustainable or the most ethical business in its category. And they often put the […]
Don’t interrupt, add value
May 31, 2016 by Leave a Comment
Time is not money. It has a far greater value than money. We can spend our money or lose our money, but we can always get more. Not so with our time. Once we spend a moment of time it is gone forever. That’s why interruptions are such an offense. An interruption says “Give me […]
