Most marketers agree: planning is a drag. For most, the effort far outweighs the rewards. If not for the need to justify a budget, many of them wouldn’t write a marketing plan at all. One client summed up this sentiment at his company: “We write plans then tuck them away in a drawer until next […]
Business blogging: How to turn a stodgy planning tool into an engine for blog content
March 5, 2014 by Leave a Comment
