December 17, 2017

A rescue plan to revive your dead blog

Guest post by Heart of Marketing intern Claire Freier   What would happen if you entered a marathon the day of the race with no training, no plan, no preparation? You’d likely expire in a heap of exhaustion long before reaching the finish line. That’s what happens with many business blogs. They launch with enthusiasm and […]

Insider secrets to content messaging that rings with relevance

It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages […]

Content marketing: What is more important than strategy?

In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself. I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.” He wasn’t promoting mediocre strategies. He was emphasizing the […]

The first rule for repurposing content for digital marketing

Pop quiz: Your boss just discovered a treasure trove of white papers and PowerPoint presentations. She asks you to repurpose them for digital marketing. Immediately you run through a list of your options: Email/e-newsletter content Social media and Blog posts Video/multimedia content Landing page conversion offers Website pages Banner advertising/PPC Some others you haven’t thought of […]