Content marketing is entering its adolescence. The needs of the market have matured quickly. It is no longer enough to build a content strategy based on search optimization and keyword research. Content discovery is still important. But we’ve entered into a new phase where the content experience determines our success. Most content marketers have figured […]
Blogger insights this week: Surviving the Facebook marketing apocalypse
March 28, 2014 by Leave a Comment
Mom used to say “Life’s not fair, and the sooner you get that through your head, the better off you’ll be.” I’m sure that’s what she’d tell Facebook marketers today. Since Facebook announced algorithm changes to its News Feed earlier this year there has been weeping and gnashing of teeth by social media marketers. Cries […]
Viral marketing: An expert checklist for creating branded content that spreads
March 26, 2014 by Leave a Comment
One of the puzzling things about the spread of viral content is its unpredictability. A viral phenomenon explodes suddenly from nowhere and has everybody buzzing. Given its potential for massive reach at a fraction of the cost of traditional media, it’s not surprising marketers are looking for ways to “create” online buzz of their own. […]
Social media content: Secrets to Facebook engagement that actually gets you sales
January 15, 2014 by Leave a Comment
If your content strategy for marketing on Facebook is to drive sales with every update, you’re going to bomb. The same is true if your strategy is to engage for the sake of engagement. Somewhere in the middle of that spectrum lies the secret to social media marketing success. To the ROI-focused marketer, engagement is […]
