March 29, 2017

Insider secrets to content messaging that rings with relevance

It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages […]

Business blogging today: Is it still worth the effort?

You have to wonder. Has business blogging peaked? At last count, there were more than 75 million WordPress blogs and 170 million Tumblr blogs. And that’s not counting all the other blogging platforms out there. It makes you think. With all that noise from all those blogs, will it make any difference to my business […]

‘Give me a social experience or I’ll leave’

Dear social media marketer, Pardon me while I vent for a moment … You see, I’ve been following you on social media for a while. I’ve used your product, and I like it. So I decided to follow your brand. I regret that now. I understand you are a business. You need to pump up […]

How this nonprofit is stockpiling content on a shoestring

You know it’s true, right? You know you need to be marketing online to get new customers. You know you need to be marketing online to build awareness of your brand. And you know your competitors will get the inside track if you aren’t present. It’s what you don’t know that’s holding you back. If you […]