October 18, 2017

How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth.  He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]

Make your story stand out in the expanding universe of social media

The world is hooked on social media. Social networking has moved beyond the status of trend to become the norm. It has moved beyond Facebook and Twitter to an expanding universe of niche networks. In the process, the power to influence the market has shifted dramatically. People love their new power to engage with your […]

Social influence: 4 tips for building a loyal following from a guy who blew it

The rise of social media and content marketing has inspired renewed interest in amassing greater social influence. And with it, a loyal following. The Holy Grail of social networking is to be viewed as an authoritative, influential expert by your followers. This is not unique to the online world. Influence has always been the entry […]

How to take charge of your social media mix [Infographic]

Putting your brand story in the proper context is critical to successfully integrating your social media marketing Integrated marketing communications has always been a challenge for businesses. Before social media came along you had your hands full just integrating consistent brand messaging across traditional channels like advertising, public relations and direct mail. Add social media […]