December 17, 2017

Social media marketing: The overlooked skill that can give you PR nightmares

What if? Two short words that can keep you awake at night. A common ‘what if’ for business owners is this: “What if somebody on my social media marketing team posts something that causes a PR firestorm?” You’ve heard the horror stories. And you don’t want to be one of those companies whose brand reputation […]

The Hare Krishna guide to social media influence

Raise your hand if you’ve heard this social media marketing pearl: ‘You’ve got to give to get.’ It’s a common mantra of social media gurus today. The problem is too many followers meditate on only half of its meaning. In their hands it becomes a corrupted use of the reciprocity rule to influence others on […]

Social influence: 4 tips for building a loyal following from a guy who blew it

The rise of social media and content marketing has inspired renewed interest in amassing greater social influence. And with it, a loyal following. The Holy Grail of social networking is to be viewed as an authoritative, influential expert by your followers. This is not unique to the online world. Influence has always been the entry […]

The surprising rewards of going the extra mile

Going the extra mile is most-commonly associated with the merits of hard work and extra effort. That’s only a partial understanding of the original idea. Like many expressions, “going the extra mile” originates from a bible story. In Matthew, Jesus teaches his disciples the principles of humility and a servant heart when he says, “Whoever […]