The rules of buying and selling have changed forever. Today it is common for a prospective customer to be 60 to 70 percent through the decision process before talking to you about buying. That trend will continue. Both Gartner and Forrester project that by 2020, 80 percent of the buying process will take place without any direct […]
He risked his future on this content strategy. Would you have done it?
January 6, 2014 by Leave a Comment
What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]
