May 24, 2017

Ready for primetime? How to revive a comatose Twitter account for a live chat in 30 days

Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before […]

He risked his future on this content strategy. Would you have done it?

What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]

Content marketing: What is more important than strategy?

In content marketing, your ability to execute strategy is as important – if not more important – than the strategy itself. I had a marketing strategy professor who used to say, “A mediocre strategy with good execution beats a great strategy with poor execution every time.” He wasn’t promoting mediocre strategies. He was emphasizing the […]