December 16, 2017

The Reader’s Digest school of blogging: Hook readers fast

Stuck for ideas on writing an intro that hooks readers into your blog post? Here are six time-tested tactics you can steal Bloggers: you have eight seconds to grab your reader’s attention. It hardly seems fair, but that is the reality of life in the digital world. The average attention span of a Web user […]

9 keys to writing likeable content on your blog

Whenever the political season comes around there is a lot of discussion about the candidates’ likeability. For bloggers and content marketers this is a consideration for all seasons. One key to influencing people on your blog is the ability to present information in a way that builds likeability. People are more likely to agree with, follow […]