August 23, 2017

The complete guide to optimizing content for people

Powerhouse blogging is equal parts content and delivery. You can have all the brilliant insights in the world. But if you can’t deliver your message in a way that connects with readers, your content will fade into the abyss. That’s what differentiates elite, A-list bloggers from the average schmo. They know how to make their […]

I tweet, therefore I brand: Your simple guide to looking good and getting clicks on Twitter

Mom was right, appearances do matter. She couldn’t have anticipated a world with social media when she said it. But it applies there too. Each tweet in your Twitter stream is a 140-character snapshot of your brand. There are other important factors to your Twitter success like sharing great content, optimizing your profile and engaging […]