July 24, 2017

The new standard of authenticity

Authenticity is not what you think it is. A dictionary will tell you it means to be the genuine article, uncorrupted from the original. But for brands, it means more than that today. The standard for being an authentic brand is evolving. Defining authenticity is like defining a brand. It doesn’t matter what you say […]

Social media marketing: The overlooked skill that can give you PR nightmares

What if? Two short words that can keep you awake at night. A common ‘what if’ for business owners is this: “What if somebody on my social media marketing team posts something that causes a PR firestorm?” You’ve heard the horror stories. And you don’t want to be one of those companies whose brand reputation […]