December 17, 2017

How can we make the experience more magical?

We make assumptions about what people want based on what we know to be true, rather than what is possible. We assume that using technology to do the same things we’ve always done will give customers a better experience. But if we think about what is possible we find entirely new ways to solve their […]

Digital marketing and the human equation

Digital gives us opportunities to see our customers and to be more responsive to their wants. – Bernadette Jiwa That’s the promise, but it isn’t always the practice. We get excited about digital technologies like chatbots, the Internet of Things, marketing automation, artificial intelligence or virtual reality, but often miss the most important business opportunity. […]