June 25, 2017

Birth of a breakthrough idea

Ideas that don’t fly often start with a solution in search of a problem. But ideas that break through and disrupt markets start with identifying a problem that’s begging for a solution, and then imagining what might be. That doesn’t come from data off of a spreadsheet. It is born from insight that makes connections others […]

The customer’s voice: Knowing vs. understanding

You can know a lot about your customers and still not really understand them. Today it’s relatively easy to collect data on customer behavior and customer sentiment. But these data don’t tell you why they do what they do or why they think what they think. Understanding the why is as important as knowing the what. […]

The most important question in marketing

Marketing success can be boiled down to one question. The answer to that one question can make all the difference in the world to your position in the marketplace. … it is a difference that makes customers love you and stay loyal to you … … it is a difference that makes you stand out […]

Reimagining the ‘GO Digital’ blog

I have exciting news to share. I’ve made some significant changes to the GO Digital blog, starting with the name. It is now called Digital Heart. Along with the name change, you will notice there is a new look and editorial focus. Why the change? Over the past two years I have focused much of […]