A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than […]
Heart Marketing in a Digital World
JOHN GREGORY OLSON
Latest Podcast Episode
Listen to the Episode Below
Subscribe on Apple Podcasts