August 18, 2017

How to build epic word-of-mouth without leaping from space

On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth.  He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]