On the first morning of my stay at the Renaissance Hotel in Chicago I went to the restaurant for breakfast. I was seated at a table overlooking the downtown cityscape. The Chicago River, still green from St. Patrick’s Day, was tucked between the tall buildings and bustling streets a block away. The waiter, Ahmet was […]
Ready for primetime? How to revive a comatose Twitter account for a live chat in 30 days
May 5, 2015 by Leave a Comment
Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before […]
The Hare Krishna guide to social media influence
March 20, 2014 by Leave a Comment
Raise your hand if you’ve heard this social media marketing pearl: ‘You’ve got to give to get.’ It’s a common mantra of social media gurus today. The problem is too many followers meditate on only half of its meaning. In their hands it becomes a corrupted use of the reciprocity rule to influence others on […]
How to build epic word-of-mouth without leaping from space
January 22, 2014 by Leave a Comment
On October 14, 2012 Felix Baumgartner plummeted 24 miles from the edge of space, landing safely on the earth. He broke the record for the highest skydive in history. The epic event generated epic word-of-mouth for his sponsor Red Bull. Has Red Bull ruined social media for the rest of us? When the conversation turns […]
