Should you write “can you …” or “will you …”? “Brave” or “courageous”? “30 minutes” or “half an hour”? Is it a weakening redundancy to write “100% guaranteed”? I learned early on these are not trivial matters to a professional copywriter. Whether you are a DIY copywriter or you hire someone to write your content, […]
Heart Marketing in a Digital World
JOHN GREGORY OLSON
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