December 17, 2017

A rescue plan to revive your dead blog

Guest post by Heart of Marketing intern Claire Freier   What would happen if you entered a marathon the day of the race with no training, no plan, no preparation? You’d likely expire in a heap of exhaustion long before reaching the finish line. That’s what happens with many business blogs. They launch with enthusiasm and […]

Business blogging: Get rid of ‘dead blog syndrome’ once and for all

It’s a common scenario for many companies. Someone reads the latest statistics on the success others are having with business blogging. Maybe it’s the Hubspot report that says businesses that blog 3-5 times a month have twice the  Web traffic and inbound leads of companies that don’t. Getting in on that action seems like a […]

Business blogging: How storytellers turn humdrum content into fuel for leads

There is good news and not-so-good news for business bloggers. The good news is your blog is one of the most powerful content marketing channels you have for engaging prospective customers and turning them into leads that convert to sales. One study found that small businesses that blog get 126% more leads than small businesses that […]