December 17, 2017

He risked his future on this content strategy. Would you have done it?

What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]

Make your story stand out in the expanding universe of social media

The world is hooked on social media. Social networking has moved beyond the status of trend to become the norm. It has moved beyond Facebook and Twitter to an expanding universe of niche networks. In the process, the power to influence the market has shifted dramatically. People love their new power to engage with your […]

Why content marketing flops

 You don’t have to be a dummy to make the most common mistake in marketing. Lots of smart people do it every day. In fact, it is often because they know so much about their business that they fall into a trap that makes their content marketing a big old belly flop. That trap is […]

The science behind word-of-mouth that ignites customer referrals [Infographic]

 People will talk. What they say about your brand on social media has a direct impact on your bottom line. In fact, word-of-mouth is still the most influential factor in driving purchase decisions. Consider these findings: A Neilson study found 92 percent of people trust recommendations from friends more than all other forms of marketing. […]