March 29, 2017

Reimagining the ‘GO Digital’ blog

I have exciting news to share. I’ve made some significant changes to the GO Digital blog, starting with the name. It is now called Digital Heart. Along with the name change, you will notice there is a new look and editorial focus. Why the change? Over the past two years I have focused much of […]

A rescue plan to revive your dead blog

Guest post by Heart of Marketing intern Claire Freier   What would happen if you entered a marathon the day of the race with no training, no plan, no preparation? You’d likely expire in a heap of exhaustion long before reaching the finish line. That’s what happens with many business blogs. They launch with enthusiasm and […]

Business blogging today: Is it still worth the effort?

You have to wonder. Has business blogging peaked? At last count, there were more than 75 million WordPress blogs and 170 million Tumblr blogs. And that’s not counting all the other blogging platforms out there. It makes you think. With all that noise from all those blogs, will it make any difference to my business […]

The heart of marketing ROI in the digital age

A measly eight percent of companies claim they can determine the ROI of social media spend. They’re probably lying. Taking a traditional approach to measuring the ROI of social media isn’t based on reality. How can you track the sales revenue from a Facebook post or a tweet? You can’t do it any more than […]