September 22, 2017

Business blogging today: Is it still worth the effort?

You have to wonder. Has business blogging peaked? At last count, there were more than 75 million WordPress blogs and 170 million Tumblr blogs. And that’s not counting all the other blogging platforms out there. It makes you think. With all that noise from all those blogs, will it make any difference to my business […]

The complete guide to optimizing content for people

Powerhouse blogging is equal parts content and delivery. You can have all the brilliant insights in the world. But if you can’t deliver your message in a way that connects with readers, your content will fade into the abyss. That’s what differentiates elite, A-list bloggers from the average schmo. They know how to make their […]

The Reader’s Digest school of blogging: Hook readers fast

Stuck for ideas on writing an intro that hooks readers into your blog post? Here are six time-tested tactics you can steal Bloggers: you have eight seconds to grab your reader’s attention. It hardly seems fair, but that is the reality of life in the digital world. The average attention span of a Web user […]

Business blogging: How storytellers turn humdrum content into fuel for leads

There is good news and not-so-good news for business bloggers. The good news is your blog is one of the most powerful content marketing channels you have for engaging prospective customers and turning them into leads that convert to sales. One study found that small businesses that blog get 126% more leads than small businesses that […]