December 17, 2017

Reimagining the ‘GO Digital’ blog

I have exciting news to share. I’ve made some significant changes to the GO Digital blog, starting with the name. It is now called Digital Heart. Along with the name change, you will notice there is a new look and editorial focus. Why the change? Over the past two years I have focused much of […]

Insider secrets to content messaging that rings with relevance

It’s a tormenting thought, really. If you take any time out from your daily grind of producing content, it will catch up with you eventually. Is your content marketing truly significant to your audience? Or do they see it as just another helping of empty calories in the fast food line of irrelevant marketing messages […]

The complete guide to optimizing content for people

Powerhouse blogging is equal parts content and delivery. You can have all the brilliant insights in the world. But if you can’t deliver your message in a way that connects with readers, your content will fade into the abyss. That’s what differentiates elite, A-list bloggers from the average schmo. They know how to make their […]

Business blogging: How to turn a stodgy planning tool into an engine for blog content

Most marketers agree: planning is a drag. For most, the effort far outweighs the rewards. If not for the need to justify a budget, many of them wouldn’t write a marketing plan at all. One client summed up this sentiment at his company: “We write plans then tuck them away in a drawer until next […]