June 25, 2017

Value is created by the questions you ask

  Finding ways to create value for customers is simply a matter of Q&A. Think about it this way: What happens when you ask yourself a question? Your mind immediately goes to work looking for the answer. Ideation is a process of asking and answering questions. So if you’re looking for ways to add value, […]

The many ways to create value people care about

There’s more to creating value than adding features and functions to your product. A lot more … Today people have so many choices between comparable products and services that feature functionality is the minimum requirement for consideration. It takes greater value than that to make a difference they care about. The value equation has shifted […]