It is like being in the Twilight Zone. You’re sequestered in a room with a half-dozen other business smarties toiling away at one of the toughest, most frustrating assignments you’ve faced in a long time. You’ve been tasked with describing your entire company in short sound bites that define your business. It should be simple […]
Nail your marketing message in 18 minutes
February 18, 2015 by Leave a Comment
Isn’t it ironic? You’re the expert on your product. You’ve logged hundreds of hours collecting and analyzing marketing intelligence. Nobody walking the earth knows more about the features, advantages and benefits of your product than you. Then why is it so hard to turn all that knowledge into a compelling marketing message? You should be […]
Beat content apathy with audience-building tactics from the newsroom
August 28, 2014 by Leave a Comment
Let’s cut to the chase, shall we? It’s a bummer to be ignored. I mean, you put a lot of work into producing content for your website, your emails, your social media networks. That’s where you meet most of your prospects today. When they show little interest, when your content goes unread and unshared, it […]
Why you need content marketing to get customers today
March 18, 2014 by Leave a Comment
The rules of buying and selling have changed forever. Today it is common for a prospective customer to be 60 to 70 percent through the decision process before talking to you about buying. That trend will continue. Both Gartner and Forrester project that by 2020, 80 percent of the buying process will take place without any direct […]
