Tee It Up for the Troops is partnering with The Stu and Laurie Variety Hour to bring its message and mission to 85 million TV viewers. Stu and Laurie are donating more than $3 million of airtime for special segments to raise awareness and money for programs that support our military veterans and their families. Some of the planned segments include:
- Location shoots from military bases and golf courses
- USO shows to entertain the troops
- Overseas uplinks
- Features spotlighting support programs and the veterans they help
- Annual telethons
- And more!
An innovative approach to TV programming
The Stu and Laurie Variety Hour is star-studded family entertainment that brings the generations together. It is an update on the classic variety show format that appeals to the Boomer and Millennial demographics. The show will air primetime Sundays on Pop TV. The entertainment includes:
- Sketch comedy
- All star musical performances
- Games and giveaways
- Stand up
- Up-and-coming talent
Stu and Laurie are pioneering a new approach to commercial TV ... TV without commercials. Instead of interrupting viewers with unwelcomed advertising, the show will feature sponsor segments that are integrated into the entertainment. The Stu and Laurie Variety Hour is the first television program to replace advertising completely with integrated sponsored content.