A simple truth to growing sales is to be where customers and prospects are and to give them information relevant to their wants and needs. If you aren’t on social media, you’re blowing a huge opportunity to do that.
How huge is the opportunity?
Fresh data from Digital Buzz gives you some eye-popping insight. Here are just a few highlights on social media activity today.
- Facebook has one billion users worldwide who upload 350 million photos every day.
- Twitter has 500 million users who post an average of 400 million tweets every day.
- Google+ has 500 million users and the +1 button is served up more than 500 billion times a day.
- LinkedIn has 238 million users. Eighty-one percent of them belong to at least one group and there are more than 1 million groups in the network.
That’s just four of the social networks in the digital universe. If you’d like to see data on more of them, view the full report here.
This data is a snapshot not only of the potential to reach a mass audience, but also the level of their involvement on social networks. Clearly, if you want to get more customers, you have to be on social media. Why wouldn’t you dive in?
What to say on social media
One common reason business leaders give is related to content. They are not sure what is appropriate to share on social media. They are unfamiliar with a channel where there is far less control of their message. They don’t want to risk making rookie mistakes that might create the wrong kind of word-of-mouth.
As the statistics above show you, those reasons are no excuse for not getting started with social media marketing. With a little advanced planning you can dive in with confidence and start engaging with prospects, customers and influencers.
Engaging is the key word in that last sentence. Social media is more than a distribution channel to broadcast your messages. People expect to have an interactive dialog. When you publish content that relates to your target audience, you start that dialog.
This Infographic from Socially Stacked gives you 10 helpful ideas for posting the type of content that engages customers and prospects on social media.