Putting your brand story in the proper context is critical to successfully integrating your social media marketing
Integrated marketing communications has always been a challenge for businesses. Before social media came along you had your hands full just integrating consistent brand messaging across traditional channels like advertising, public relations and direct mail. Add social media to the mix and it is downright overwhelming.
Is it worth the hassle?
Yes and yes. Yes to social media marketing. And yes to integrated marketing communications. The benefits to integrating your marketing communications on social media are too powerful to ignore:
- You can amplify your brand story across multiple channels
- A consistent message and voice builds your credibility with prospects
- You can nurture relationships with customers and prospects through the buying process with relevant, useful content
- Integrated marketing communications gives you greater efficiency of resources, which improves your bottom line profitability
The better question to ask is: How can I get the most out of the social media channels available to me?
The context for social media success
Social media is fundamentally a digital channel for engaging your customers and prospects. But each social channel is different. It has its own unique culture and audience expectations. Facebook is different from Twitter is different from Pinterest. Taking charge of your social media mix requires you know these nuances and share content in the proper context.
The first consideration for the proper context is your desired audience. Are they active in significant numbers on the platform? If not, it doesn’t make business sense to have it in the mix. If they are, you need to engage with them in a way that matches their expectations and experiences of the social network.
This infographic from My Clever Agency helps you get off to a good start on understanding the nuances of posting content on the most popular social media platforms today.
How to create the perfect social media post is an infographic that was produced by mycleveragency