July 24, 2017

Go For The Heart, You Won’t Go Wrong

“Digital” and “Heart” are two ideas you don’t naturally put together. Digital media has given us amazing capabilities to reach the masses, to gather big data for powerful analytics, and to automate business processes like never before. But there is a downside to all of this.

The downside is that it can strip away the humanity in our business relationships. It’s too easy to lose touch with the person on the other side of the screen. This blog is about putting heart into your marketing and making human connections in a digital world … the connections that drive business growth.

Welcome to Digital Heart

welcome-to-digital-heartIf you’re an entrepreneur or marketer in a small or midsized business, and you’re looking for ideas and strategies for building customer relationships that create long term growth, you are in the right place.

I’m John Gregory Olson and I started this blog with you in mind. I’ve been a marketer in small, midsized and large companies since 1989. I’ve lived through the marketing innovations and technology “disruptions” the business world has seen in those years.

Like a lot of marketers, I rode the roller coaster of change that came along with new digital platforms for connecting with customers.

Through all of that change, one thing has remained the same.

You are still marketing to flesh and blood people who make decisions with their hearts and not their heads. And you can’t succeed with new technology unless you put people first. Your marketing strategy must go for the heart.

My goal in writing this blog

My mission for this blog and my podcast is to help you realize a higher purpose to being in business. A purpose that goes beyond being incrementally better than the competition. A purpose your customers care about. I want to inspire you to:

  • See the possibilities of making human connections through digital media
  • Make your brand stand out in a crowded, noisy digital world
  • Humanize your customer communications and interactions
  • Create a heart marketing culture throughout your company

This is marketing that makes a difference because it matters to the people you want to become your loyal customers. It gives you a true competitive advantage by creating long term growth.

Let’s get started!

If this is your first time here, let me give you a sample of some what you will find on Digital Heart. Here are some of my most popular posts by category:

Heart Marketing

The covenant of trust

Love is the ultimate market disruptor

Meaningful experience is the end game

The surprising rewards of going the extra mile

Marketing Strategy

One mistake the ‘smart kids’ make with integrated marketing

Content marketing: What is more important than strategy?

Nail your marketing message in 18 minutes

11 digital marketing principles for earning the trust of skeptical customers

Storytelling

The brain science behind stories that grip your audience

The Emmy winner’s guide to telling a simple brand story

You can learn a lot about brand storytelling from this classic direct response letter

The stories that matter

Content Marketing

Why you need content marketing to get customers today

Beat content apathy with audience-building tactics from the newsroom

Readability rules for blogging like an A-lister

Why content marketing flops

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