Marketing is no longer about the stuff that you make, but about the stories you tell. – Seth Godin
Your story helps people to know you, to like you, and to trust you. Trust is the Holy Grail to getting them to buy. Content marketing helps you to earn that trust.
It used to be good enough to just push advertising messages out into the market and create awareness that made you top of mind. But that doesn’t work anymore. There is too much information and people have too many choices for you to stand out that way. The internet has changed everything.
The way people shop today has changed dramatically. They control the process. They start by searching for information online. And they aren’t searching for your advertising pitch.
Instead, they are searching for useful content that helps them make an informed buying decision. That puts customers in the driver’s seat. The cold reality is if they don’t find answers to what they need to know from you, they will find them somewhere else. And that is likely where they will go when they are ready to buy.
Content marketing is your way to guide them through the process until they reach that decision point. Traditional advertising that interrupts people with self-promoting messages won’t. People hate ads. But they like to read and consume information that is helpful, useful, relevant and entertaining.
Your marketing content needs to tell a story that does all of that.
How I can help
Do you need to tell a better story about your business? One that people actually care about? Whether it’s content for your website or blog, your social media, email, podcast or print media, you need to earn the awareness and trust of those who might buy.
I work with you to develop a content marketing strategy that will help you:
- Reach customers where they are searching for information
- Reach customers where they are in the decision process
- Tell a story that matters to your audience
- Develop an editorial plan for creating content
- Drive profitable customer actions
I would love to work with you
If you would like to work with me to develop a content marketing strategy for building trust in your brand and growing sales, fill out the form below.