May 26, 2017

One mistake the ‘smart kids’ make with integrated marketing

It’s like the Rubik’s Cube of marketing, only harder to solve. The smart kids are already at work organizing pieces of the puzzle, trying to find the solution to integrated marketing for the digital age. They are building models that look a lot like integrated marketing from the 90s, but with a focus on digital […]

The Emmy winner’s guide to telling a simple brand story

How I learned to turn multiple brand messages into a coherent brand story by watching television Who’d have thought watching my favorite sitcom would one day benefit a client? There are only two television programs I would set my calendar to. One of them is How I Met Your Mother. Not only is it entertaining, […]

Why content marketing flops

 You don’t have to be a dummy to make the most common mistake in marketing. Lots of smart people do it every day. In fact, it is often because they know so much about their business that they fall into a trap that makes their content marketing a big old belly flop. That trap is […]

Winning with content marketing: How to think up game-changing content ideas like a Mad Man

Content marketing is the great leveler today. You don’t need big-time resources to compete with bigger organizations. What you need is relevant content your customers want, need and desire. Your ability to come up with original ideas for publishing content is the differentiator. Train your mind to produce better ideas and you can win the […]