One of the puzzling things about the spread of viral content is its unpredictability. A viral phenomenon explodes suddenly from nowhere and has everybody buzzing. Given its potential for massive reach at a fraction of the cost of traditional media, it’s not surprising marketers are looking for ways to “create” online buzz of their own. […]
Social media content: Secrets to Facebook engagement that actually gets you sales
January 15, 2014 by Leave a Comment
If your content strategy for marketing on Facebook is to drive sales with every update, you’re going to bomb. The same is true if your strategy is to engage for the sake of engagement. Somewhere in the middle of that spectrum lies the secret to social media marketing success. To the ROI-focused marketer, engagement is […]
Make your story stand out in the expanding universe of social media
December 31, 2013 by Leave a Comment
The world is hooked on social media. Social networking has moved beyond the status of trend to become the norm. It has moved beyond Facebook and Twitter to an expanding universe of niche networks. In the process, the power to influence the market has shifted dramatically. People love their new power to engage with your […]
How to take charge of your social media mix [Infographic]
December 16, 2013 by Leave a Comment
Putting your brand story in the proper context is critical to successfully integrating your social media marketing Integrated marketing communications has always been a challenge for businesses. Before social media came along you had your hands full just integrating consistent brand messaging across traditional channels like advertising, public relations and direct mail. Add social media […]
