May 22, 2017

Ready for primetime? How to revive a comatose Twitter account for a live chat in 30 days

Here’s a challenge for you: A client in a highly regulated industry just learned they are going to be featured in a primetime story on 20/20. It’s a rare public relations opportunity to shine in their industry. They’ve asked you to help get maximum exposure for them on Twitter. There’s just one little problem. Before […]

What Taylor Swift can teach us about marketing with heart

Heart marketing is much more than touchy-feely emotional pandering to customers. It is smart business. For example, look at Taylor Swift. Not only is she a gifted musician, singer and songwriter, but she is also a savvy marketer. She has 140 million followers on Facebook, Twitter, Instagram, YouTube and Tumblr. But it’s not the size of […]

‘Give me a social experience or I’ll leave’

Dear social media marketer, Pardon me while I vent for a moment … You see, I’ve been following you on social media for a while. I’ve used your product, and I like it. So I decided to follow your brand. I regret that now. I understand you are a business. You need to pump up […]

Social media marketing: The overlooked skill that can give you PR nightmares

What if? Two short words that can keep you awake at night. A common ‘what if’ for business owners is this: “What if somebody on my social media marketing team posts something that causes a PR firestorm?” You’ve heard the horror stories. And you don’t want to be one of those companies whose brand reputation […]